Project Overview

BetaX partnered with Calabash Freight Limited, a leading rail logistics company operating across Zambia, Tanzania, and the Democratic Republic of Congo, to modernise their digital presence and strengthen their brand identity.

Our comprehensive approach included migrating the website from HTTP to HTTPS for full SSL security, implementing a mobile-first design optimised for areas with developing infrastructure, integrating verified press features for social proof, and developing a brand-aligned company profile that reflects their commitment to safety and operational excellence.

Key Outcomes

• Security Enhancement: Migrated from HTTP to HTTPS, implementing full SSL security for client data protection
• Mobile-First Redesign: Completely redesigned the website using mobile-first principles with optimised performance for regions with less modern infrastructure
• Performance Optimisation: Eliminated video content to ensure faster loading times in areas with limited bandwidth
• Content Development: Professional copywriting and formatting aligned with brand voice and industry standards
• Social Proof Integration: Integrated verified articles and media features demonstrating Calabash's industry credibility
• Brand Collateral: Designed a comprehensive company profile aligned with visual identity and corporate values