Campaign Overview

We integrated African Bank into the DStv Delicious Festival with a full-funnel campaign spanning on-air content, digital and on-ground activation. Deliverables included a 22-minute special with repeats, a 30-second promo, Newsish editorial integration and a BET Streetz episode, supported by short-form digital content and social amplification.

The work aligned directly to African Bank’s pillars of celebrating and amplifying Black talent, joy and love, while driving awareness of the Black Card. Outcomes included R3,296,094 in on-air media value, R207,651 in digital value and a total campaign ROI delivered of R3,503,745. Social content achieved a unique reach of 996,000 users and 71,594 engagements across Instagram and Facebook. Premiere ratings outperformed 6-month slot averages, reinforcing strong audience interest.